Helping Indie Brands Show Up Like Major Players
Without Losing Their Authenticity

Creative strategy for small businesses that refuse to blend in.

We help small brands tell their story with the same confidence as the big guys: clear, consistent and built on trust.

Show me What's Possible

The Work Behind The Work

Creative Strategy for Small Business

Great Life’s Work exists to help you do more of what you’re great at. At the center of everything we do is creative strategy for small businesses. It’s how we guide brands to earn trust and seize attention.

We collaborate with solopreneurs, creatives and purpose-driven brands to figure out what’s next in the marketing mix and how to make it happen. We start by getting laser focused on your message, your marketing, and your systems so everything works together.  

Your message is the most important part of your marketing. We’ll make sure it’s clear, consistent, and trusted so every other piece of your strategy works. 

Whether you’re trying to reach new clients, promote an event, fine-tune your message, or pilot your idea into the limelight, we’ll help you find the strategy, language, and tools to back it up.

Great Life’s Work blends marketing, creative strategy, and big-picture thinking. No bullshit. No agency ego. Just work that works.

Jessie Kelkenberg, founder of Great Life's Work, offers creative strategy for small businesses.

Meet the Founder — Jessie Kelkenberg

I spent years in advertising, sponsorship, and corporate sales before realizing it was time to build something more personal. More meaningful.

I started in the music industry, working inside an internationally distributed music magazine. That experience, rooted in counterculture and the art/music scene, still shapes how I think about brand and voice today. I’ve carried it forward with a background in sales and storytelling, and a deep respect for work that challenges the norm.

I built Great Life’s Work for people who care enough to do it right. Put strategy behind creativity, and that’s where the magic happens.

GLW Testimonials Section
Results

Trust Is Built One Result At A Time

Creative strategy only works if it works. Here's what happens when strategy turns creativity into results.

"

As a small business owner, it's vital to work with people who understand your goals, align with your values, and bring expertise to the table. Most importantly, they must be great to work with. Jessie checks all of those boxes! Her insights have been instrumental in growing our business, a collaboration that has now evolved into a full partnership for our annual Wax & Tracks music festival.

Cecilia Wolfe Co-Owner, The Vinyl Groove Records
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"

You gave me my identity. Before this, I was a stay-at-home mom with a highlighter-yellow website and no idea how to show up online. You pulled out who I actually was, made everything cohesive and gave me the confidence to promote myself and my work. I literally tripled my income.

Rachael Marie Piunno Your Coach, Active Balance
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"

Jessie turned my ideas into a clear, strategic framework that not only launched my digital courses but redefined how I run my business.

Jennifer C. Shepherd, PT, CFMT, FFMT, FAAOMPT, IFMCP Founder, The Foundations for Functional Health & The Shepherd Center For Integrative Health
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Filed + Distilled

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Trust Is the New Conversion Metric.

Website strategy, brand insights and stories from the archives. For indie brands ready to show up like major players.