Filed: 3 min read
Most people think the hardest part of building a website is the tech.
It's not.
The real challenge is figuring out what to say. And how to say it in a way that makes people trust you.
That's the part most DIY website builders skip right over. There's so much focus on templates and drag-and-drop tools. Not enough on the words. But your message is what creates connection. Without it, even the slickest design falls flat.
You can obsess over fonts. Swap out stock photos for days. Tweak every button hover.
But if your homepage leaves people confused about what you offer, or unsure they can trust you, they're gone.
That first scroll counts. When someone lands on your site, they're scanning for confidence. They want to know they're in the right place. Fast. A strong message helps them feel that.
Your layout should support your message, not compete with it. The colors, the visuals, the typeface? Those are tools. Your message is the reason people stay.
Whether you're using Squarespace, Webflow, Wix, or WordPress, the platform is secondary to the strategy behind your words.
Trust is the new conversion metric. That's what actually moves someone from curious to committed.
Not sure where your website is falling short? Take our 60-second Website Archetype Quiz to find out what's actually blocking your progress.
DIY website builders are popular for a reason. They put you in control.
You don't have to wait on a developer or spend thousands before you test your idea. You can move fast, make updates anytime, and build something real on your own timeline.
But here's where most people get stuck. They have the tools. They don't have the strategy. They know how to build pages but not what to say on them. They end up with a site that looks fine but doesn't connect the way it should.
The key is pairing that DIY flexibility with a real plan. So you're not designing in circles. You're making decisions that build trust from the first click.
Too many smart, creative people stall out halfway through building their site. Not because they lack skills. Because no one taught them what a homepage should actually do. Or how to organize pages so they make sense. Or what to say that makes people trust you instead of clicking away.
The First Five is a live, 4-week course that teaches you how to plan, write, and organize the first five pages of your website. The pages that build trust and get you found.
It's the exact strategy I use with consulting clients, now in a format you can work through yourself. Live support. Real feedback. The accountability to actually finish.
Here's what you walk away with:
A homepage that builds trust within seconds. Not a placeholder. A real message that makes people want to stay.
Five pages that actually say something. Content that's written in your voice and built on purpose.
SEO basics that work. Show up when people search, without becoming a Google expert.
Tools to track what's working. Google Analytics and Search Console, set up and ready to go.
A foundation you can build on for years. Not a quick fix. A real strategy.
The framework works on any platform. Squarespace, Wix, WordPress, Google Sites, Webflow. The principles are the same everywhere.
If you've been stuck in draft mode, tweaking your homepage for months, this is for you. If you're getting started and want to do it right the first time, same.
You don't need a fancy custom site. You need a message that lands, a strong first impression, and a simple structure built to grow with you.
Because at the end of the day, your website isn't about you. It's about what people feel when they land there.
Trust is the new conversion metric. I'll keep saying it.
The next session of The First Five starts in February. Eight spots. Four weeks. Live support, real strategy and a foundation you can build on for years.
See what's inside and join the class →
Not ready for February? Drop your email on the course page and I'll let you know when the next session opens.
Five quick questions. No essay answers.
Get your specific diagnosis, not generic advice.
Walk away knowing exactly what to do next.
