Distilled

DISTILLED: Brand STRATEGY Insights

Curated insights without the noise. Here you'll find key ideas, lessons, and takeaways distilled down to what matters most.

SEO AEO and GEO comparison chart showing how each search type works for small business visibility

WTF Is AEO and GEO? AI Search Guide for Small Business

This deep dive into modern search visibility examines SEO, AEO and GEO and how they work together in the age of AI. Learn how generative search systems interpret content, why keywords must now be structured as questions and how to apply a 7-step framework built to earn AI citations. The guide also covers E-E-A-T, semantic triples and schema markup, with an FAQ section that demonstrates these strategies in action.

February 11, 2026

April 25, 2025

Subject Lines, Promotions Tab, and Why Nobody's Reading Emails

What if your subject line isn’t the problem? In this distilled breakdown of Amy Porterfield’s interview with Jay Schwedelson, we unpack the subtle tweaks that help your emails actually land—and get opened.

Trust Is the New Conversion Metric.

Website strategy, brand insights and stories from the archives. For indie brands ready to show up like major players.