The First Five
A self-paced course to help you plan, write and launch the five essential pages every website needs — without the guesswork.
Get StartedPilot pricing · Two free 30-min strategy sessions included
You bought the domain. You picked a template. You've spent hours tweaking colors and fonts. But every time you look at it, something feels... off. Or maybe you're not even to that stage yet, and that's okay.
If you're:
You're not alone.
Meanwhile, your competitors are out there getting found, getting clients and getting PAID. They're not better than you. Their message is clear. Yours is stuck in your head.
(And why it doesn't work.)
Hiring a designer
You spend $3,000–$10,000 and get a beautiful site that says nothing. The design is great. The strategy is missing.
Buying another template
Templates don't tell you what to write. A blank homepage with placeholder text isn't a business.
Watching YouTube tutorials at midnight
You spend three hours learning how to center a div and still don't know what your homepage should say.
Waiting until you figure it out
Ready never comes. Every day you wait is another day someone else is getting found instead of you.
The problem isn't the tools. Ask yourself, honestly: do I have a strategy?
What if you knew exactly what to say on every page?
What if you could look at your website and feel proud, not overwhelmed?
What if you could build something that looks professional, feels authentic and actually gets you found on Google?
That's what The First Five gives you.
Introducing
A self-paced course that teaches you how to plan, write and organize the five essential pages of your website. The pages that build trust and get you found.
This course teaches you what to say, where to say it and why.
You'll walk away with a strategy that works on any platform you choose. The framework is the same everywhere. Once you have it, everything else gets easier.
Get Started — $297The Five Core Questions Framework
The exact strategy used with consulting clients to build trust-first websites. You'll know what goes on each page and how to write it in your voice.
Self-Paced Lessons
Short, focused lessons through all five pages. Follow the four-week structure or move at your own pace.
Plug-and-Play Page Prompts
Outlines for every page so you're never guessing what to say. No more blank-screen panic.
SEO Basics That Actually Work
Show up when people search, without becoming a Google expert.
Google Analytics + Search Console Setup
Walkthroughs for the tools that show you what's working.
Google Business Profile Setup
Get your business on the map, literally.
Privacy Policy + Terms of Use Templates
Every legit website needs these. Customizable and ready to publish.
My Recommended Tools List
The tools actually used to build and manage websites. Discount links included.
Lifetime Access
The course is yours forever. All future updates included at no extra cost.
Most courses hand you a framework and leave you to figure out the rest. This one starts before Module 1 opens.
Your Website Starter Pack
Before you write a single word of copy, you'll fill out a 35-question discovery questionnaire. From your answers, a personalized copy framework is built and delivered to your inbox — headline options, your audience statement, your voice direction, your primary CTA. Ready to work with before the first lesson begins. You start ahead. Every student does.
The Full Website Audit Tool
Inside the course, you get access to an AI-powered diagnostic that scores your copy against the Five Core Questions framework — across every page, not just your homepage. Paste your copy. Get a scored breakdown. Walk away knowing exactly what to fix and why. This is the same diagnostic framework used with consulting clients.
Two Private 30-Minute Strategy Sessions
Real-time feedback on your actual pages from Jessie. Not a chatbot. Not a community forum. A direct line to the person who built the framework. Valid for 90 days from purchase.
Want a preview before you enroll? Try the free homepage scan →
"Jessie turned my ideas into a clear, strategic framework that not only launched my digital courses but redefined how I run my business."
Jennifer C. Shepherd, PT, CFMT, FFMT, FAAOMPT, IFMCP
Founder, The Foundations for Functional Health & The Shepherd Center For Integrative Health
This is for you if:
This might not be for you if:
No judgment. I want to make sure it's the right fit.
Before
After
This course teaches strategy, not tools. Whatever platform you're building on, the framework travels with you.
Starting from scratch or fixing something that isn't working — either way, the foundation is the same.
Here's what it would cost to hire this out:
| Brand strategist | $1,500 – $3,000 |
| Copywriter for 5 pages | $2,000 – $5,000 |
| Web designer | $3,000 – $10,000 |
| SEO setup | $500 – $1,500 |
| Two private strategy sessions | $600 |
| Total if you hired it out | $7,600 – $20,100 |
And that's before you factor in the hours spent briefing everyone, reviewing revisions and still not fully understanding why your site works — or doesn't.
The First Five gives you the strategy, the framework, the personalized starting point, the diagnostic tools and the direct access.
$297.
Pilot pricing. It raises after the first cohort comes through with results. If you're reading this, you're early.
Two free 30-min strategy sessions included. Valid 90 days from purchase.
Enroll Now — $297Secure checkout via Stripe. Lifetime access. All future updates included.
From the founder
I spent years in advertising and corporate sales. The entrepreneurial pull never went away. Counterculture runs through how I think. Punk rock shaped how I write. I started inside a music magazine and carried that energy forward into brand strategy for small businesses.
I built The First Five because talented people kept getting stuck. They had the creativity. Nobody gave them a framework. This is the one I wish someone had handed me.
What platform will we use?
Whatever platform you want. This teaches strategy, not platform-specific tutorials. The principles work everywhere.
Is this live or self-paced?
Fully self-paced. Move at your own pace, with the option to book your included strategy sessions for real-time feedback.
Do I need technical experience?
Nope. If you can use email and browse the web, you can do this.
What if I already have a website?
The framework works whether you're starting fresh or fixing what you have.
How much time should I plan for?
About 2–3 hours per week. Four weeks is the recommended pace, but you set the schedule.
How long do I have access?
Lifetime. The course is yours forever, including all future updates at no extra cost.
What if I get stuck?
You've got two 30-minute strategy sessions included. Use them when you hit a wall.
Why $297?
Pilot pricing. You're one of the first students through the door. The price goes up after we have results from this group. Getting in now means getting the full framework at the lowest price it will ever be.
Every week you wait is another week your website is working against you — or not working at all.
The research spiral doesn't end on its own. The blinking cursor doesn't fill itself in. The competitor who figured it out last year isn't slowing down.
$297.
Pilot pricing · Yours forever · Two 30-min sessions included
Enroll Now — $297Secure checkout via Stripe. Lifetime access. Sessions valid 90 days from purchase.
