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Dashboard
Platform Pathfinder
Discovery Questionnaire
Choose Your Platform
Get Set Up and Ready to Build
Pre-Course Checklist
Module 1 — Foundation + Homepage
The Five Core Questions
The 5-Second Trust Test
Site Structure Essentials
Homepage Copy Hierarchy
The Homepage Copy Framework
Design, Nav + Footer
Trust Signals Checklist
Trust Signals Tool
Module 2 — About + Services
About Page Strategy
The Credibility-Authenticity Balance
Services Page Architecture
Copy Hierarchy Reinforcement
Handling Multiple Services Without Overwhelm
Module 3 — Contact + Content Hub
Contact Page Essentials
Lead Magnets 101
What Is Your Content Hub?
Defining Your Content Hub
Module 4 — SEO + Launch
SEO Basics That Actually Work
Google Analytics Setup
Google Search Console Setup
Google Business Profile
The Visibility Loop Framework
Pre-Launch Checklist
Launch Day + Post-Launch Plan
The First Five — Pre-Course Module

Platform
Pathfinder

You don't pick a platform because it's popular. You pick the one that fits where you are right now and gets out of the way while you do the work.

Platform Agnostic Framework
Every Starting Point Welcome
Strategy First
01 — Find Your Platform

Answer Three Questions.
Get Your Match.

No guessing. No Googling. Answer honestly and you'll land where you belong.

STEP 1 OF 3
02 — Side by Side

The Full
Breakdown

Every platform, every dimension. No sponsored rankings. No affiliate links. Just what's true.

Google Sites
Squarespace
Wix
Showit
WordPress
Webflow
Shopify
Skill Level
Total beginner
Beginner
Low — drag and drop
Beginner
Low — drag and drop
Beginner
Low-medium — visual editor
Intermediate
Varies — plugins add complexity
Intermediate
High — visual but technical
Advanced
Medium — focused on commerce
Intermediate
Monthly Cost
Free
$16–$49/mo
$17–$35/mo
$24–$69/mo
.org: $0 software + ~$5–15/mo hosting
.com: $4–8/mo all-in
$14–$39/mo
$39–$105/mo
Custom Domain
Purchased separately
Included on paid plans
Included on paid plans
Included on paid plans
Buy separately — full control
Buy separately — full control
Included on paid plans
Design Control
Very limited
Good — within template constraints
High — more flexible than Squarespace
Excellent — built for visual brands
Full — with right theme/builder
Total — pixel-perfect control
Good — within commerce constraints
SEO Capability
Weak
Decent — covers the basics
Decent — covers the basics
Good — pairs with WP for blogging
Strong — full plugin support (Yoast)
Strong — clean code + AEO ready
Decent — product SEO focused
E-Commerce
None
Built in — solid for services
Built in — solid for services
None native — use Shopify integration
Plugin-based (WooCommerce)
Add-on — not its strength
Best in class — built for this
Time to First Page
Under an hour
1–3 hours
1–3 hours
Half day — design-forward setup
Half day to full day
Days — real learning curve
Half day — commerce setup involved
Best For
Absolute day-one. Proof of concept only.
Creatives and service providers who want polished and done.
Beginners who want more layout freedom than Squarespace.
Photographers, designers and visual-first brands.
Bloggers, coaches, anyone building long-term SEO.
Brands that need total creative control and future-proof search.
Product-first businesses. If you sell physical goods, start here.
GLW Verdict
Bridge only. Graduate within 90 days.
Strong pick. Fast to ship, looks professional.
Solid. More flex than Squarespace if you need it.
Underrated. Right tool if design is your brand.
Worth it long-term. Know what you're signing up for.
Powerful. Right if you have time to learn it.
Clear winner for product businesses. Overkill for services.
One rule above all

The best platform is the one you'll actually use. A perfect Webflow site you never finish beats a beautiful Webflow demo you're still learning in month three. Pick the level that gets you live — then level up.

03 — Your Starting Point

Every Entry Point
Has a Route

The First Five meets you exactly where you are. Pick your path below.

A

Starting from Zero

No domain. No platform. The idea lives in your head and nowhere else.

→ Start here: Platform Pathfinder → Google Sites or Squarespace
  • Grab your domain today (Namecheap or Google Domains)
  • Set up Google Sites or Squarespace free trial
  • Complete the Website Starter Pack before Module 1
  • Strategy first — resist the urge to design before you know what you're saying
B

Platform Ready

Has a domain. Has a platform. Site is blank or barely started.

→ Skip Platform Pathfinder → Jump to Module 1
  • Complete the Website Starter Pack to lock your positioning
  • Take the Website Archetype Quiz before writing any copy
  • Work through the five pages in order — don't skip ahead
  • Use your existing platform — no switching needed unless it's Google Sites
C

Rebuilding

Site exists. Content exists. But it's not converting and you know it.

→ Content Audit first → Then Module 1
  • Run the Website Trust Audit before touching anything
  • Complete the Starter Pack — your existing copy might be the problem
  • Rebuild the five pages from the framework up, not from your existing content
  • Treat it as a full re-position, not a polish
D

Almost There

Most pages drafted. Just needs confidence to launch and a final gut-check.

→ Pre-Launch Audit → Jump to Module 3 or 4
  • Score the five pages against the five core questions
  • Run the Trust Audit — make sure every page earns the next click
  • Set a launch date before you go back to edit anything
  • Done beats perfect — the 1:1 sessions are for post-launch refinement
Next Up
Platform picked?
Let's keep moving.
Head to the Next Lesson →