Discovery Questionnaire

Section 01

Let's Start Here

Basic info to get us oriented. No wrong answers here.

1. Your first name

2. Business or project name

3. Your email address This is where your Website Starter Pack gets delivered.

4. Website URL + social media links No website yet? Put N/A — that's exactly why you're here.

5. Where are you starting from?

I have nothing yet I have a domain but no built site I have a site but it's not working I have a site I'm rebuilding from scratch

6. What are you offering?

Service — freelancer, consultant, coach, therapist Physical product — maker, retail, CPG Digital product — course, template, software, app Event / Experience — live events, workshops, retreats Content creator — podcast, newsletter, YouTube, media Nonprofit / Community org A mix Other

Section 02

You & Your Business

This is where we get into the real stuff. Take your time.

5. In one sentence, what do you do and who do you do it for?

6. What made you start this — and what would have happened if you hadn't? Dig down deep. "To make money" isn't an answer. What's the real reason?

7. What do you want to be known for? Not what you do — what you stand for.

8. What do you know about your industry that most people get wrong?

9. What makes you different? Not better — different.

Section 03

Your Why

Most people lead with what they do. The brands that build real trust lead with why they do it.

10. What do you do? Your product or service — keep it simple.

11. How do you do it? Your process, approach or method.

12. Why does it matter to you — personally? Not "because clients need it." Why do YOU care?

13. If your business disappeared tomorrow, what would be lost?

Section 04

Your People

The more specific you are here, the better your Starter Pack will be.

14. Who is your ideal client or customer? Describe them specifically.

15. What problem do you solve for them?

16. What are they struggling with before they find you?

17. What do your best clients say about working with you? Exact words from testimonials are gold here.

Section 05

The Niche Drill-Down

We're going to ask you the same question four times. Each time, go one level deeper. This is where the magic happens.

18. What do you do?

19. Okay but who specifically do you do it for?

20. No really — who SPECIFICALLY? Narrow it down further.

21. One more time. Who is the ONE person this is built for? Name them. Give them a job, a situation, a specific problem.

Section 06

Your Voice & Tone

This is how I make sure the copy sounds like you and not like everyone else.

22. How would you describe the vibe of your brand in a few words?

23. Choose up to 5 words that describe your brand personality.

24. How do you want people to feel when they land on your website?

25. Any phrases, words or expressions you already use and love?

26. Any words, phrases or tones you absolutely want to avoid?

27. Name 2–3 brands, websites or people whose voice or style you admire — and why.

28. If your brand had a soundtrack, what would it be?

Section 07

Your Offers & Goals

What you're selling and what you want the website to actually do.

29. List your main product(s) or service(s) with a one-line description of each.

30. What is the primary goal of your website?

31. Do you have a specific call to action in mind?

32. Do you have any existing testimonials or a client win you're proud of? Paste them here if you have them. Even rough notes count.

Section 08

Where You're Headed

Last section. Almost there — and the most important one to answer slowly.

33. What's working right now in your business, even if the website isn't?

34. What does success look like 6 months after your site launches?

35. Anything else you want me to know before I build your Starter Pack?

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Discovery Questionnaire

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